Logo
The wordmark in two variants: the flat lockup the product renders, and the design export that carries its inner shadows. No clear space or minimum size rules are published here because none have been defined, so treat the artwork as the source of truth and do not redraw it.
The Handoff wordmark, used here because this catalog is Convertiv's own neutral demo and carries no client brand. Two exports of the same lockup are published so the difference is documented rather than discovered: the flat one is the file the product actually renders. No clear-space or minimum-width rule is published, because none was supplied with the artwork — the registry shows the gap instead of inventing a number.
Logo Variants
The default. This is the file the Handoff product itself renders in its header and mobile nav, so it is the one to reach for.
Kept for provenance. The filters render slightly differently across engines, so prefer the flat Primary Lockup for anything shipped.
Usage Rules
Do Not
- Do not recolour the lockup. The mark's blue (#0372e1) and lilac (#d496f1) and the black wordmark are the entire palette.
- Do not place either variant on a dark background. This set has no reversed artwork, so a dark surface needs new artwork, not a filter.
- Do not rasterise. Both variants are vector at a 6:1 aspect ratio (294 × 49) and scale losslessly.
- Do not rebuild the lockup from the mark and a system font. The wordmark is outlined paths, not live text.